Page clarity
Use words that explain the next step.
Blog
A clearer store starts with one good idea.
Practical notes on making your store easier to understand, one page at a time.
Explore the field guide
6 articlesPrototype drafts
Page clarity
Show what you sell before visitors scroll
Help a new visitor understand your product and who it is for, without scrolling.
Everyday shirt
An easy everyday layer.
Fictional storefront example
Product information
Keep sizing and materials in view.
Product information
Make delivery costs and returns clear.
Mobile review
Follow one shopping task from start to finish.
Mobile review
Leave room for buying controls.
Look at your own store with fresh eyes.
Choose one page and one question to make clearer.